Push Consulting

Push Consulting was born from something deeper than business opportunity. It was built on a rediscovery, a moment of clarity when the profound agricultural legacy running through the founding family's DNA made it undeniable where their true expertise belonged. For over 25 years, Push Consulting has been intricately woven into the fabric of Canadian agriculture, serving the Feed, Seed, Grain, and Food Processing sectors with a level of genuine understanding that only comes from living and breathing this industry across generations.

Meet the Team

David — Owner and Chief Strategy Officer

David's connection to Canadian agriculture runs four generations deep. His great-grandfather forged a new life on the ancestral Lapp family homestead in Saskatchewan, a farm still actively tended by family today. Formative years spent alongside his grandfather at a grain elevator in Manitoba shaped a passion that never left him, leading him to work at a grain elevator in Winnipeg right out of high school. His father and brother followed their own paths into agriculture, each approaching it differently, but with the same unifying thread running through everything they did.

Over more than two decades, David has channeled his rural upbringing and his drive to understand and improve processes into a thriving career as Owner and Chief Strategy Officer at Push Consulting. His ability to seamlessly integrate technology with deep agricultural knowledge has made Push Consulting a trusted strategic partner for businesses operating across the agricultural supply chain.

Ellen — Owner and Strategic Operations Lead

Ellen brings a legacy of rich artistic heritage and a distinctive executive style that sets her apart in the consulting world. Her intrinsic artistic talent infuses her consultative work with a quality and clarity that clients consistently recognize as exceptional. Known for her progressiveness, decisiveness, and innovation, Ellen excels at interpreting client goals, translating complex objectives into clear, actionable plans, and providing decisive leadership that drives real results.

As Strategic Operations Lead, Ellen manages the operational side of Push Consulting with a strong sense of urgency and a business acumen that thrives in fast-paced, high-stakes environments. Working alongside David, she brings balance, creativity, and execution strength to every client engagement.

Joe Gardner — Head of Client Engagements and Funding Strategies

Joe Gardner brings decades of experience in corporate structuring, CRA compliance, and tax optimization to the Push Consulting team. As the former President of TaxNet Canada, a national consulting firm specializing in government funding strategies and tax recovery, Joe has established a proven track record of securing millions in non-dilutive funding for clients across the agricultural sector.

At Push Consulting, Joe guides clients through complex legal and tax frameworks, de-risks cross-border transactions through strategic trade insurance and robust payment mechanisms, and ensures businesses are structured for secure scaling and investor readiness. His contingency fee approach at TaxNet Canada built a foundation of trust and results that now directly benefits every Push Consulting client he serves.

What Push Consulting Does

• Agricultural Strategy and Operations — executive-level consulting for Feed, Seed, Grain, and Food Processing businesses

• Government Funding Strategies — identifying and securing non-dilutive funding for agricultural ventures

• Tax Optimization and CRA Compliance — ensuring businesses are structured for maximum financial efficiency

• Corporate Structuring — setting up businesses for growth, investment, and cross-border transactions

• Process Improvement — integrating technology and strategic insight to enhance operational performance

• Investor Readiness — preparing growth-focused ventures to confidently approach capital markets

Sectors Served:

• Feed and Nutrition

• Seed Production and Distribution

• Grain and Commodity Trading

• Food Processing and Manufacturing

• Agricultural Technology